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	<title>Comments on: Marketing as storytelling</title>
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	<link>http://www.timtuckeronline.com/2009/02/25/marketing-storytelling/</link>
	<description>User experience designer and content strategist, Bristol.</description>
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		<title>By: TerriRains</title>
		<link>http://www.timtuckeronline.com/2009/02/25/marketing-storytelling/comment-page-1/#comment-2</link>
		<dc:creator>TerriRains</dc:creator>
		<pubDate>Thu, 23 Apr 2009 16:39:38 +0000</pubDate>
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		<description>Neat take on storytelling and marketing...  Marketers tell a story TO the consumer AND empower the consumer to tell his or her own tale.  When people talk about storytelling and marketing, they usually just reflect on the first half of that idea.</description>
		<content:encoded><![CDATA[<p>Neat take on storytelling and marketing&#8230;  Marketers tell a story TO the consumer AND empower the consumer to tell his or her own tale.  When people talk about storytelling and marketing, they usually just reflect on the first half of that idea.</p>
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