Hult’s Masters of Digital Marketing: Digital Publishing Module

May 10, 2011

I’m just getting started with my students at Hult International Business School, where I’m the course tutor on the elective module on Digital Publishing. We have our first class tomorrow. I’m already excited by the amount of energy, enthusiasm and insight generated by the students, as evinced by their work setting up blogs and writing […]

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Why Instapaper 3.0 and Pinboard are my new favourite things

March 14, 2011

Since I last outlined my information workflow back in January 2010 things hadn’t changed much during the past 12 months. But with the launch of Instapaper 3.0 I’ve finally been moved to ditch Read it Later and adopt Instapaper as my main tool for saving articles to read at a more convenient time. Why? These […]

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One story per day gets 80% of audience engagement

March 11, 2011

Traditional digital publishing wisdom has it that content frequency and volume are the keys to success online. A recently leaked content strategy document from AOL is based on this strategy, which is principally aimed at capitalising on search engine traffic by flooding Google’s index with keyword-rich content. But a study by Yuri Lifshit for Yahoo […]

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Is 2011 the year of the new search paradigm?

March 7, 2011

We’ve seen this coming for some time. The traditional search algorithms, based on keywords and hyperlinks, are finally feeling the strain. Users are complaining of more ‘junk’ content in their search results, and more and more of us are getting the feeling that, whisper it, search sucks. Why? Because the search system pioneered by Google to sort […]

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What’s your personal mission statement?

February 21, 2011

I met up with a friend this week and we got chatting about what motivates us in our work. He’s a journalist, I’m a user experience designer, but that’s just what we do on a day-to-day basis – we decided to dig a bit deeper and try to discover what underpins this. We challenged each […]

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Instagram vs Quora and the Battle for Attention

February 4, 2011

The past couple of months I  (like many others) have found two new social media services to play with: Quora, a social question-and-answer platform, and Instagram, a social photo-sharing application. It’s early days for both, but I’m already seeing some interesting lessons being learned from these two new entrants to the social space. Okay, it’s […]

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Ebooks vs Digital Magazines

January 28, 2011

Yesterday Amazon announced its latest quarterly financial results. One of the highlights was the news that ebooks for the Kindle are now outselling paperback books. Since the beginning of the year Amazon has sold 115 ebooks for every 100 paperbacks sold. This is a remarkable turnaround, and one that has come a lot sooner than […]

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Google puts the ‘product guy’ in charge

January 21, 2011

The news that Larry Page has taken over from Eric Schmidt as CEO at Google was unexpected but in retrospect not surprising. The Guardian’s Technology Editor Charles Arthur points out that Google has a problem with execution and strategy, and that it now needs someone to speak singularly for the company, while Jeff Jarvis reminds us that […]

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Back to work, back to distraction

January 12, 2011

So I thought I was going to ease slowly back into gear in 2011. But now here we are, two weeks in, and I’m close to full throttle. Is it me or has the new year kicked in quicker and bigger this time round? I put it down to the digital lifestyle. I love my […]

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What I learned during the holidays (about user experience, digital publishing and all that)

January 5, 2011

I don’t know about you, but I find the Christmas break offers a great time to reflect. As I spend most of this holiday time at home and with friends and family, it offers a unique break in my daily routine and valuable time spent at home. I try to get work off my mind […]

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